Company News

Shoppers Favor Online Experience

New WSL research shows customer satisfaction.

Author Image

By: TOM BRANNA

Editor

Shoppers feel that they get a better retail experience online than in-store—including better service, more perks and rewards, and the ability to make smarter purchasing decisions, according to new findings from WSL.  This data was derived from the Company’s recently conducted Digital Shopper Focus Group which gathered 11 frequent shoppers of both online retail sites and brick-and-mortar stores for a conversation about how ten-plus years of online shopping has changed consumer expectations in-sto...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters